About Us

Our storefront is open Monday-Friday from 9 AM - 3 PM. On weekends we are open by appointment, so before visiting us please give us a call at (715) 344-8687 and we can make sure to have staff available and items ready for you at your appointment time. If looking to give us a call, customer service representatives are available Monday-Friday from 8:30-4:30 at (715) 344-8687.

History of Larry Fritsch Cards .... Larry Fritsch Cards, LLC came into being on May 1, 1970 when Larry Fritsch (who had been collecting baseball cards since 1948) became the first person in the world to sell cards full-time. He began working out of his home in Stevens Point, Wisconsin, but with more cards being purchased than being sold, he soon ran out of space and within three years built a new 1,800 square foot facility to house his rapidly growing business. Two years later an addition was required that more than doubled the size of the original building. As the sports card hobby gained popularity Larry Fritsch Cards, LLC continued to grow. During those early years Larry became the first collector/dealer to grade cards, and he was also the first to develop superstar cards. In 1979 Larry’s son Jeff, who had worked for his father for years while growing up, joined the company full time. In 1987 Jeff became general manager of Larry Fritsch Cards, LLC, directing the company’s day-to-day operations. Upon Jeff’s untimely passing in 2017 at age 58, his son Jeremy took the reins and leads the business today, after over 10 years of full-time experience and a lifetime of involvement. He heads a staff of five full-time professionals and several part-time employees. During the early ‘70s, Larry sent out mimeographed sheets that served as a catalog until a real one came along, and today catalog sales are the cornerstone of the business. Three or four are now mailed annually, each numbering more than 100 pages. As might be expected, baseball accounts for much of the business, but football, basketball, hockey and non-sports cards are also highly popular. The company has also produced its own card series over the years – including three series of One Year Winners (cards of players who had brief careers in the majors but never had a baseball card) and minor league team sets. Fritsch Cards also produced the immensely popular All-American Girls Professional Baseball League Card Set, the Negro League Stars Set along with many other Reprint and Commemorative Sets. Today, after 50 years of full-time operation, Larry Fritsch Cards, LLC is still going strong, making it the oldest full-time mail-order sports card company in the world.


Why Larry Fritsch Cards . . . EXPERIENCE: Jeremy Fritsch is a third generation Fritsch, following in his father Jeff and grandfather Larry’s footsteps. With 10 years full-time and involvement with some aspects of this business his entire life, Jeremy brings a lifetime of collecting experience. Long-time employees Sue Fritsch and Marc Wolle together have over 50 years of experience at Larry Fritsch Cards. Newer additions to the full-time staff Allison Swain, Adam Johnson, and Charles Kania plus the part-time professionals on staff combine for a total of nearly 100 years of hobby knowledge at your service. The Larry Fritsch Cards staff is well-qualified to give you the knowledgeable service and expert hobby advice you have come to expect from us. INVENTORY We have a large inventory of sports cards ranging from the 1880s to the present. We can fill virtually any want list whether it be baseball, football, basketball, hockey or even non-sports, especially older pre-1980s cards, and we take great pride in the quantity, quality and selection we offer.